This was a quick project, creating attention-grabbing copy for a new fitness app. I rushed in and used their company name (well, just the “All” part) to create a consistent, inclusive brand voice through taglines and a bit of body copy. Remember, less is more...
With Hood to Go, I set out to create a cohesive brand voice while providing punchy copy that excites customers. At the end of the day I had to toe the line between classy and fun, because you want to look good, but never should...
I love editing existing content. If for no other reason than it makes me feel important. WeCare2Care had way too much copy. Alongside their graphic designer, my extraordinary wife, I cleaned up the website and cleared the trail for their customers. Copywriting is a quality...